how to evaluate your sales process

Avoid Survivorship Bias in Your Sales Process Evaluation

INSIGHTS Most companies misjudge their sales process’s effectiveness; they determine whether or not they’ve hit their goal. But that’s retroactive to your goal. A quality sales process, from initial contact to purchase, continually moves sales opportunities forward, shortens the sales cycle, systemizes the sales team’s sales operations and approach, and tracks the entire process. It helps salespeople […]

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