sales tips

How to classify sales leads

How to classify sales leads | Company-Centric Activities

INSIGHTS Classifying a sales lead boils down to classifying MQLs and SQLs. But know that classifying leads and discovery are different. Every great lead generation strategy has a finely-tuned lead qualification and discovery process that guides your business relationship and approach with your potential customer. However, most companies learn to categorize leads using lead qualification frameworks and …

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sales leader on a sales call

Sales Talk: Why deals die after a great conversation & how to fix it

INSIGHTS Communication is the single most important and most powerful sales tool. The problem is most salespeople are not very good at it. INSIGHTS IN THIS GUIDE I hear it from sales representatives and leaders all the time. They brought all the firepower to their meeting, but the deal died. Yes. It is important that …

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